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Salesforce is the global leading cloud-based CRM (Customer Relationship Management) system that helps you interact with the journey of your customers and potential customers. It enables the history of every customer interaction to be documented and managed. Also, with Salesforce being in the cloud, your team can access it anywhere at any time.
Every department of a business and their customer data can be integrated into your Salesforce CRM, from sales and service, to marketing and finance. By having this 360 degree view of your customers, it enables you to manage leads effectively, build stronger customer relationships and increase customer loyalty. This in turn helps you better connect with customers and potential customers.
No Salesforce CRM system is the same, the platform is customised and built specifically for your own business processes and requirements. Salesforce offer an array of products and services (clouds) and knowing which ones to use depends on what your business hopes a CRM system can deliver and help with.
In fact, some organisations use Salesforce in entirely non-standard ways. It can help to think of Salesforce as a way to replace all of your Excel spreadsheets. By holding your data in Salesforce rather than spreadsheets, your data becomes interconnected, easier to maintain, and available for much more powerful reporting. The platform also provides a huge amount of automation tools, which means you can automate repetitive administrative tasks, freeing up your time to concentrate on more important work.
Some of the products Salesforce offer are as follows:
Salesforce is renowned by its customers for being fast, easy and effective. As your business grows and changes, then Salesforce has the capability to grow and change with you. Your Salesforce system can be adapted to meet any changes and new information your business requires.
Salesforce also has the capability to integrate with 3rd party apps such as your accounting and HR software. With all of these possibilities and benefits, it’s not hard to see why Salesforce is the world’s leading CRM platform.