Writing Engaging myTrailhead Content

Anyone can write myTrailhead content, but how do you do it well?

There is an art to creating myTrailhead content. You want to ensure your learners are excited to both get started, and continuously learn. Your writing style and content are key to this. Here's what you need to think about:

Learning Objectives

You start planning your content by creating your learning objectives. But how do you write them? Learning objectives need to be SMART. This means they need to be:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timebound

We want each learning objective to begin with an action like "Explain" or "Define". Avoid verbs such as "Know" and "Understand" - these are difficult to measure.

Content Style

Your company will have its own voice and tone. You will need to reflect this style of writing in myTrailhead, which will make it resonate with your learners. When you write your content, it should always be positive and friendly. We want learners to enjoy what they are learning and want more! A conversational style is perfect for myTrailhead.

Be concise in your writing. Nobody wants to read an essay that essentially could have delivered the same points in a few short sentences. 

Avoid technical language and don't assume that your learners will already know common acronyms or abbreviations.


Who doesn't love a story? Find some relatable characters and realistic scenarios and thread these themes through your content. If you want to tell a story about a new customer and their journey through Salesforce in the capable hands of your Sales team, then stick to the story - tell us all about our new customer from beginning to end of your learning journey. In this way, your content becomes real to your learners and much more memorable.


At the end of each unit, our learners get to check their new-found knowledge. Make sure your quiz questions reflect your learning objectives and the content in your unit. 

If you need any further help, look at our workshops to get you up and running quickly with myTrailhead.


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