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Last week, Salesforce announced that it has introduced its latest new tool, the Salesforce Content Management System (CMS), available for Lightning communities and Salesforce Tabs & Visualforce communities customers.
Salesforce CMS is a hybrid content management system that will allow users to create, manage and deliver personalised content in a central location and deliver to their customers at every touch point of their digital journey. Not only that, but it allows users to deliver their content to any channel or device, inside or outside of Salesforce, including third party sites, mobile apps, commerce sites, desktops and other screens.
Using the Salesforce CMS, users can use their Salesforce data and what they already know about a customer, to create impactful and meaningful content that will connect with the customer’s problems, wants and needs. Salesforce have assured users that no technical knowledge is required to use the CMS and that it is user-friendly, flexible and is suitable for everyone – novices to experts.
CMS is available as an app in Lightning experience. You can jump straight in and create your content in CMS and share it through your customer community or B2B Commerce package as an example. In CMS you can store all of your content in relevant workspaces specific to a publishing channel and manage your content using collections and topics. You can ensure that your users see the right content using audiences.
CMS is a shared service, so teams working across Platform, Service Cloud and Community Cloud can collaborate on content, with more clouds coming soon!
Current users of CMS for Community Cloud have had their content automatically moved to the new CMS.