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Essentials for Marketing Cloud Email Marketers - EEB-101

Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating emails, sending and tracking results, managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.

Who should take this course?
This course is designed for email digital marketers who manage the email channel for their organization. No prior knowledge of the Marketing Cloud is needed.
When you complete this course, you will be able to:
  • Log in to the Marketing Cloud.
  • Create an email using our newest application, Content Builder.
  • Describe the various ways to store data in the Marketing Cloud.
  • Utilize the various import methods to import data to lists and data extensions.
  • Describe and use the various testing and sending options within the Marketing Cloud.
  • Analyze the results of a send using email tracking and Reports.
  • Create filtered or random segments using Drag-and-Drop Segmentation.
  • Create filtered segments based on behavioral data (Measures).
  • Utilize a query activity to create segment data.
  • Create and execute an automation to import data and refresh data.
  • Describe when to use a triggered email send for transactional messages.
  • Automate an email drip campaign via Automation Studio.
  • Build and automate a welcome series using Journey Builder
Prework
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Essentials for Marketing Cloud Email Marketers Pre-work

Please complete the following before attending our expert-led class.

Lessons and Topics

Data

  • Data Overview
  • Lists
    • What is a Subscriber?
    • How to Create Attributes
    • How to Create a List
    • How to Add Subscribers to a List
    • What are the Profile and Subscription Centers?
    • Data Extensions
    • What is a Data Extension?
    • What are Sendable Data Extensions and Non-Sendable Data Extensions?
    • How to Create a Data Extension
    • How to Import Data into a Data Extension
  • Contact Builder Overview

 

Content

  • Content Builder Overview
  • Uploading Assets into Content Builder
  • Content Blocks
    • How to Create Static Content Blocks
    • How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
    • How to Add Links to Content
  • Templates
    • What a Template is and the Various Ways to Create One
    • How to Create a Template with Locked Content
    • How to Specify Specific Content to be Placed in a Content Area in a Template
  • Email
    • How to Create an Email From a Template
    • How to Add Multiple Content Blocks to a Single Content Area
    • How to Add a Button Content Block

 

Testing

  • Content Detective
  • Validation
  • Preview
  • Test Send
  • Approvals

 

Sending

  • Send Flow
  • User-Initiated Email
  • A/B Testing
  • Bounce Mail Management
  • Global, Master, and List-Level Unsubscribes

 

Analyze Your Results

  • Tracking Data
  • Standard Report
  • Automating Reports

 

Segmentation

  • Drag-and-Drop Segmentation
  • How to Create Random and Filtered Segments
  • How to Create Segments Using Measures
  • Refreshing Data
  • Query Activity
  • Audience Builder Overview

 

Automation

  • Data Activities
    • Data Extract
    • Import
    • File Transfer
  • Refresh Activities
    • Filter Activity
    • Query Activity
  • Email Automation
    • Overview of Email Automation Tools
    • Welcome Series using Journey Builder
    • Triggered Email
    • Welcome Series Using Automation Studio

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