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Essentials for Marketing Cloud Email Marketers - EEB-101

Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating emails, sending and tracking results, managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.

Who should take this course?

This course is designed for email digital marketers who manage the email
channel for their organization. No prior knowledge of the Marketing Cloud is

When you complete this course you will be able to :

• Log in to the Marketing Cloud.
• Create an email using our newest application, Content Builder.
• Describe the various ways to store data in the Marketing Cloud.
• Utilize the various import methods to import data to lists and data
• Describe and use the various testing and sending options within the
Marketing Cloud.

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