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Journey Builder 101 - JB101

Comprehensive and hands-on, Journey Builder 101 is the core training that ensures your success with Journey Builder within the Marketing Cloud. It’s a must for new users and administrators. We recommend users take this course to understand the fundamentals of setting up their customer journey.

Who should take this course?

Journey Builder 101 is designed for individuals in the following roles:

  • New administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications
  • New content editors/publishers who will be helping to setup customer journeys
  • New channel managers who will be responsible for the marketing automation channel within your organization

 Before attending this course, you should complete the following online module available via

  • Marketing Cloud 101: Getting Started
  • Email 101: Getting Started with Data Extensions
  • MobileConnect 101
  • Contact Builder 101

 What you will learn

During this course, you will learn how to:

  • Journey Builder overview
  • Crafting a customer journey
  • Understanding data setup
  • Building a trigger and interactions with channel activities
  • Optimizing the journey through versioning

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