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Manage and Merchandise a B2B Commerce Store - B2B110

Learn how to administer a business-to-business (B2B) Commerce store in Lightning that enables retailers, wholesalers, or distributors to purchase goods or services from your brand. In this 4-day class, our Commerce Cloud experts will walk you through how to use Salesforce B2B Commerce to set up and configure the essential elements required to manage a store on Lightning Experience, so you can deliver a buyer experience that satisfies your organization’s unique requirements. *Note:* Virtual delivery of this class is 4 days, with 4 hours of content each day.

Who should take this course?

 

This class is designed for administrators, developers, and marketers responsible for maintenance and no-code customizations of a B2B Commerce store using Lightning. If you’re new to the Salesforce Platform, we recommend you complete the Admin Beginner trail in addition to the pre-work for this class.  
 

Prework

Prepare for the course with this Trailmix.
Prepare for the class with this Trailmix

 

Lessons and Topics

 

Platform Overview

  • Understand the Features and Functionality of B2B Commerce

Setup

  • Personalize Your Workspace
  • Explore Salesforce B2B Commerce
  • Review B2B Commerce Basic Setup


B2B Buyers 

  • Manage Buyer Account and Buyer User
  • Create a Price Book
  • Load Price Book Entries
  • Set Up a Buyer Group
  • Create and Use Entitlement Policies
  • Explore External Managed Accounts


Product Organization (Catalogs and Categories)

  • Create and Assign a Catalog to Your Store
  • Create Categories and Subcategories
  • Assign Products to a Category


Products

  • Get to Know Product Classes
  • Create a Product Attribute for Filtering
  • Create a Simple Product
  • Add Product Images
  • Create a Variation Parent and Variation Products
  • Add Products to the Store
  • Display a New Product Attribute in the Store


Marketing and Pricing Strategies

  • Configure Pricing Strategy and Priorities for Price Books
  • Create a Price Adjustment Schedule (Tiered Pricing)
  • Understand Promotions
  • Optimize Product Search
  • Use Commerce Reports for Marketing Insight


Internationalization and Localization

  • Enable Data Translation and Activate a Language in the Store
  • Enter Translations for Objects
  • Create Euro Price List Items


Experience Builder

  • Change a Page Label
  • Change the Category Page to Grid View
  • Add Content to Homepage
  • Target an Experience Builder Component
  • Create a New Page and Add It to the Navigation Menu
  • Build a Branding Set


Advanced Customizations

  • Review Considerations for Low-Code and Pro-Code Customizations

Available Dates

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